Seo 2013 and the past couple of years, Google has released the Panda and Penguin algorithms that affected tens of thousands of websites that have low quality content. The algorithms removed these low quality websites from Google’s results pages, which means that you would not find these websites when you search for them back in 2012. This is why SEO experts and website owners came up with several ways on how they can ensure that their websites are at the top of the page ranking, or at least included in the search results page. This is what SEO 2013 is all about.
If you are a website owner or an SEO expert, you need to know the factors that will contribute to your website’s success. Check out the following paragraphs for you to understand more about the trends in SEO in 2013.
Uniqueness and richness of content
Although it is a must to have high quality content if you want to make sure that your visitors will keep on coming back to your website, there used to be a lot of websites that have low quality content yet made it to the search results pages or page ranking. This year, Google has very strict metrics when it comes to including websites in their search results pages. Two of the major metrics that every website should meet are unique content and rich information. They no longer want to see the same content over and over again among similar websites. They want the websites to give something fresh and different to their users.
With Seo 2013 Google now gives more importance to local SEO than before. Websites whose target customers or demographic are located in a single area must concentrate their content by adding the name of the city in the key phrase like ‘Manhattan plumber’ or ‘plumbing services in Manhattan’. This is an effective way to ensure that your website’s visitors are searching for the kind of service that you provide in the area where your business caters.
Role of social media
Social media sites play an important role in SEO. Google views social signals such as likes, shares, retweets, reblogs, mentions, and +1s as valid factors that affect page ranking. You have to make sure that you utilize these social media features. You can create different social media accounts and ask people to like and share your page to boost your website’s ranking.
This is also one of the important factors that will affect SEO in 2013. This includes the use of backlinks within content. Although it is more challenging since you have to provide quality content and spread it around the web, it is also a rewarding strategy because it adds value to your website.
Final thoughts on Seo 2013
The key here is to make sure that your website has high quality and valuable content. This will ensure that users will keep on visiting – and perhaps referring – your site in . If they find your site to be very useful and really good, they will not resist the thought of sharing your content with friends and networks; so be sure to produce great content for your website.